As more gene variations are identified and linked to diseases, health conditions, ancestry, and other personal traits, a growing niche of companies have formed to provide individual genetic analysis to any interested individuals. This developing direct-to-consumer (DTC) DNA analysis business breaks old models of how health tests are provided, and offers any individual direct access to sophisticated DNA results.

Direct-to-Consumer Genetic Testing: Where It's Been and Where It's Going takes a look at how a handful of companies are trying to take advantage of this developing market.